Traffic is expensive. Conversion is compounding. Every point you recover at checkout multiplies across every campaign you'll ever run — which is exactly why it's the first place we look.
The usual suspects
Forced account creation, surprise shipping costs, sluggish payment steps, and unclear error states account for the majority of abandoned carts we audit.
None of these require a redesign. They require attention.
Measure, then move
Before touching the UI, instrument the funnel. You can't improve a step you can't see. Once the drop-offs are visible, prioritise fixes by impact-per-effort and ship in small, reversible increments.
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