Most lean teams oscillate between two failure modes: spreadsheets that don't scale, and enterprise data platforms that never get fully adopted. There's a comfortable middle.
Collect what you'll actually use
A connected stack starts with disciplined collection — clean events, consistent identifiers, one source of truth per metric. Skip the vanity data.
Automate the reporting, not the thinking
The goal isn't dashboards for their own sake. It's shortening the distance between a question and a trustworthy answer, so your team spends its time deciding rather than assembling.
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