Architecture & discovery
Domain modelling, build-vs-buy calls and a phased roadmap that ships value before the full platform lands.
Composable commerce
Commerce platforms built around your business model
Some businesses don't fit a template — marketplaces, subscription bundles, B2B pricing tiers, multi-brand catalogs, unusual fulfilment. We build composable commerce systems on modern foundations, so the platform bends to your model instead of the other way round.
- API-first architecture
- HeadlessAPI-first architecture
- Brand, region and currency
- MultiBrand, region and currency
- Tested, automated releases
- CI/CDTested, automated releases
What's included in Custom Ecommerce Development
The capabilities we bring to the engagement — scoped to what your business actually needs, not a fixed package.
Headless storefronts
Next.js front ends with server rendering, edge caching and personalisation that survives real traffic.
B2B & wholesale
Account hierarchies, contract pricing, quotes, purchase orders and approval flows built in from the start.
Subscriptions & bundles
Recurring billing, dunning, swaps, pauses and bundle logic modelled properly rather than bolted on.
Marketplaces
Multi-vendor onboarding, split payouts, commission rules and seller dashboards.
Data & reporting
A clean event and order data model feeding dashboards your operators and finance team both trust.
What you actually receive
Every engagement ends with assets your team owns and can maintain — documented, tested and handed over properly.
- Architecture decision record covering platform, data model and integrations
- Phased delivery plan with a working increment at the end of every sprint
- Production platform with CI/CD, automated tests and observability wired in
- API documentation and runbooks for your internal team
- Load and failure testing results against your peak-traffic targets
How we work together
A predictable rhythm, with something reviewable in your hands at the end of every stage.
- Step 1
Discovery workshop
We map your commercial model, operational reality and integration landscape before scoping anything.
- Step 2
Architecture & proof
A thin end-to-end slice proves the risky parts — checkout, pricing, sync — early and cheaply.
- Step 3
Incremental build
Sprint delivery against a prioritised backlog, with automated tests growing alongside the code.
- Step 4
Scale & evolve
Observability, performance tuning and a roadmap for the next phase after launch.
Common questions
Something not covered here? Ask us directly.
How do we know custom is the right call?
Usually you don't, yet — and that's fine. Discovery is deliberately short and cheap: if a configured Shopify Plus or WooCommerce build covers 90% of your needs, we'll recommend that instead. Custom is worth it when your differentiation lives in logic no platform models well.
How long does a custom platform take?
A focused first release typically lands in three to five months, because we ship a working slice early rather than holding everything for a big-bang launch. Full platform replacements run longer and are phased so you're never waiting on one date.
Who owns the code?
You do — outright, in your own repositories, with documentation and runbooks. We build so that another competent team could pick it up, and we're happy to support your in-house developers taking it over.
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